The Art of a Perfect Partnership
A creative presence like Douglas Friedman is often influenced by the energy of the town he calls home. We traveled to Marfa, Texas, to meet with Douglas and found the ideal conditions to reimagine our daring 1980s “Toilet in the Road” print ad. Together we were inspired to further explore the Numi 2.0 in film. We collaborated to capture the boldness of the original ad with a new creative lens, showcasing the beauty of the product’s motion with Donald Judd–inspired minimalism.
